If your business relies on billing to collect customer payments, you've probably tried to come up with creative ways to notify people of the money they owe. Using phone calls is a tried and true method, but new government regulations and the pervasiveness of caller ID on smart phones has made it easier for consumers to screen out calls from people they don't want to talk to. Where else might a business turn to notify a customer of their required payment?
According to Business Insider, the average person touches their phone more than 2,000 times per day. Although they could be ignoring calls, mobile users are still texting, browsing the web, checking e-mails and playing games. So, it makes sense that a business would want to send them notifications on the device they are already using. However, federal laws dictate how these calls, e-mails or text messages can be made, and many tactics that could come to mind may violate existing law in some way.